The Secrets of Influencer Storytelling for Tech Brands

Brands2Life is delighted to invite you to an exclusive free breakfast event on how to build authentic, engaging influencer partnerships.

Join us for an engaging discussion on:

• The benefits of always-on relationships

• Co-creating ‘thumbstopping’ content

• Credible storytelling in a world of #sponsored and #gifted

• Measurement beyond engagement

Register now to hear from our expert panel:

THE TECH INFLUENCER:

Translating technical features and generating authentic content

Tom is the founder and editor of The Tech Chap, one of the UK’s top tech YouTube channels with over 550k subscribers. He is the go to influencer for fair, honest and in-depth tech news, reviews and analysis from what phone to buy to how much you need to spend on a laptop or thinking about upgrading your gaming PC. Tom will be sharing his experience working with household consumer tech brands to translate technical features and creating authentic, engaging content for today’s tech hungry generation.

Tom Honeyands | @thetechchap

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THE LIFESTYLE INFLUENCER:

The role of storytelling in paid partnerships

Previously a video journalist for Bauer Media, Stefan is a prominent parent and lifestyle content creator, and tech enthusiast, working independently as part of the vlogger duo, The Michalaks. With almost 100k followers on Instagram and 250k+ susbscribers he's as master at the art of brand storytelling. Stefan will be explaining how he ensures his paid partnerships remain authentic and how he manages to appeal to different audiences through his platforms.

Stef Michalak | @stefmichalak

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THE AGENT:

Working with influencer agents

Chris is passionate about developing and managing a new generation of talent that has found its voice and audience on social media and digital platforms. Gleam Futures manages high-profile influencers including Zoe Sugg, Mrs Hinch and Mutha Pukka. Chris will be giving hints and tips about how best to work with influencer agents when planning influencer marketing campaigns.

Chris Davis, Head of Brand Partnerships | Gleam Futures

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THE STRATEGIST:

Engaging the right influencer for your brand

Kinda is responsible for leading Brands2Life’s digital communications practice helping brands build and manage their digital presence through insight driven storytelling, influencer relations and contagious content creation & management. Kinda will be sharing insights on how brands can use four key principles to engage the right influencer your brand.

Kinda Jackson, Managing Director, Digital & Social | Brands2Life

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Date: Wednesday 3rd July 2019

Time: 8:30am for 9am start, finish by 10:30am

Location: The London EDITION Hotel, Basement, 10 Berners St, Fitzrovia, London W1T 3NP

(Please note due to limited space this event is for in-house marketers only).